The first seminar ‘Contemporary Marketing Practices’ taking place on the 25th of April, will focus on new innovative techniques in marketing and product development as well as ‘GloCal Strategies’ for growth in the local and international market. The second seminar taking place on the 26th and 27th of April will focus on Marketing Strategy and Planning on how to ‘Establish a dynamic and sustainable market position in a competitive environment’.
Professor Luis Filipe Lages is an internationally recognized expert on market innovation, new product/service development, international market strategy, and translating science and technological innovation into corporate growth. Earlier this year he was in Cyprus where he presented another seminar at CIIM, around the launch of his forthcoming book ‘The Glocalwave: Be Local, Be Global, Be Glocal’.
Luis Filipe Lages is a visiting professor in the fields of Marketing Strategy, Innovation and Technology and International Business at CIIM and several leading business schools across the globe, including London Business School, MIT
He has entrepreneurial as well as consultancy experience in both business and governmental forums. Within this context he has been involved in the creation of various start-ups as well as several product and market innovation projects for leading European companies across different sectors. His work has been presented to, and put into practice by, executives all over the world including Armenia, Austria, Belgium, China, Cyprus, Denmark, Finland, France, Germany, Malta, Netherlands, Norway, Portugal, Russia, Slovenia, South Korea, Spain, Turkey, UK and USA.
His seminars in Cyprus are addressed to Marketing Managers as well as all those in management positions who need a better understanding of the marketing function such as Directors, CEO’s, CFO’s, Engineers and Supervisors in the areas of Sales, Quality, Innovation, Technology, R&D, Product Development and Internationalization. The seminars are also appropriate for Consultants, Entrepreneurs and Intrapreneurs.
For more information and registration for Luis Filipe Lages seminars on the 25th, 26th and 27th April, please contact the CIIM Executive Education Team by calling 22462246, electronically at firstname.lastname@example.org.
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