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SUVs winning the battle

26/08/2015 10:21
Sport utility vehicles are gaining ground amid the crisis recording the largest increase in sales this year, at the expense of other categories of vehicles.

This is what data of the car importers association and the transport department show for the first seven months of 2015. The data elaborated by StockWatch, show which models stand out this year in the preference of drivers and trends existing in different vehicle categories.

The passenger car market is recovering the last two years, as sales record double-digit growth after several years of decline.

A significant part of the increased buying interest is channeled into sport utility vehicles.

According to the data, in the first seven months of 2015, the sales of Nissan Qashqai reached 350 from 228 last year with its market share rising to 13.2% from 10.4%.

Sales of Volvo XC60 amounted to 167 from 176 last year and KIA Sportage sales reached 150 from 158.

A significant number of sales was achieved by Ford's Kuga SUV reaching 136 from 40 last year, while sales for Toyota RAV-4 model amounted to 132 from 115.

A significant number of sales was also achieved for vehicles such as the Nissan Juke, Hyundai IX35, Land Rover-Rangerover Evoque, Renault Captur and Volkswagen Tiguan.

In total, 2352 SUVs were sold recording an increase of 21% compared to last year. Around 4 out of 10 new cars sold in Cyprus the first seven months of 2015 were SUVs.

In the hatchback category, which constitutes 43% of total sales of new passenger cars, sales of KIA Rio increased by 190.2% compared to last year reaching 383 vehicles from 132 in January-July 2014. The market share of KIA Rio model in this category rose to 15.1% from 5.6%.

The third best-selling position is occupied by Ford Fiesta with its market share rising to 12% from 9.4% followed by sales of Toyota Yaris (258) and Volkswagen Golf (241).

In his statements to StockWatch, the sales manager of Mercedes Lakis Kostekoglou said that the biggest increase worldwide is recorded by SUV cars. "The psychology of the people started changing and there is no fear for buying as before. People now prefer less luxurious and smaller cars" he added.

Sedan cars, which include luxury cars, have increased by 19% but they hold about one-tenth of new sales.

As regards the overall market shares in saloon cars, the largest share reaching 13.9% is held by Nissan recording an increase of 3.2% compared to last year.

In the second place with a market share of 12.1% is KIA gaining 3.7% from the first seven months of 2014.

Toyota is in the third place with a share of 11.3% and Ford is found in the fourth place with 9.2%. The list of the top ten with the largest market shares is completed with Volkswagen, Mercedes, BMW, Audi, Volvo and Land Rover.

In the first seven months of the year there is an overall increase of 14.4% in registrations of saloon vehicles.