15/07/2015 09:27
Fierce competition in the automotive market brought changes in the market shares of vehicle importers.
The automotive industry recovered in 2014 after five years of recession. The recovery continues in 2015, leading vehicle importers to intensifying their efforts to attract new customers through reduced prices.
Sales manager of Mercedes Lakis Kostekoglou told StockWatch that due to the financial crisis, vehicle importers try to win as many customers as possible with more attractive prices.
"People are looking for cheaper cars now, negatively affecting the sales of large and more luxurious vehicles," he said.
Operations manager at Ford Charis Papacharalampous stressed that a high competition prevails in the market and SUVs (sports utility vehicles) are gaining ground. He noted that due to competition companies are trying to offer as low prices as possible while the reduction of banks’ interest rates contributes positively.
As regards overall market shares of new vehicles for private use, Nissan holds the lion’s share reaching 13.9%. Nissan’s market share recorded an increase of 3.8 percentage points compared to last year and managed to overtake Toyota which last year had the largest market share.
Toyota's share fell to 11.8% from 13.2% last year recording a decrease of 1.4 percentage points.
Third in rank is KIA with a share of 10.2% and an increase of 1.9 percentage points while Ford comes fourth with 9.1% and an increase of 2.5 percentage points. Volkswagen’s share is 9.1% winning 1.2 percentage points compared to last year.
Mercedes, BMW, Audi, Volvo and Land Rover complete the top ten brands of the list with the largest market shares.
In the first six months of 2015, the total number of new vehicles for private use was 4842 from 4305 in the first half of 2014, recording an increase of 12.5%. Registrations of used vehicles rose to 5617 from 4638 last year.
The automotive industry recovered in 2014 after five years of recession. The recovery continues in 2015, leading vehicle importers to intensifying their efforts to attract new customers through reduced prices.
Sales manager of Mercedes Lakis Kostekoglou told StockWatch that due to the financial crisis, vehicle importers try to win as many customers as possible with more attractive prices.
"People are looking for cheaper cars now, negatively affecting the sales of large and more luxurious vehicles," he said.
Operations manager at Ford Charis Papacharalampous stressed that a high competition prevails in the market and SUVs (sports utility vehicles) are gaining ground. He noted that due to competition companies are trying to offer as low prices as possible while the reduction of banks’ interest rates contributes positively.
As regards overall market shares of new vehicles for private use, Nissan holds the lion’s share reaching 13.9%. Nissan’s market share recorded an increase of 3.8 percentage points compared to last year and managed to overtake Toyota which last year had the largest market share.
Toyota's share fell to 11.8% from 13.2% last year recording a decrease of 1.4 percentage points.Third in rank is KIA with a share of 10.2% and an increase of 1.9 percentage points while Ford comes fourth with 9.1% and an increase of 2.5 percentage points. Volkswagen’s share is 9.1% winning 1.2 percentage points compared to last year.
Mercedes, BMW, Audi, Volvo and Land Rover complete the top ten brands of the list with the largest market shares.
In the first six months of 2015, the total number of new vehicles for private use was 4842 from 4305 in the first half of 2014, recording an increase of 12.5%. Registrations of used vehicles rose to 5617 from 4638 last year.
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