31/01/2023 14:37
Parimatch Tech was named one of Reuters’ 50 Leaders of Change. In a long-term project that was started last year and highlights global companies leading the way towards a new tomorrow in a series of video documentaries, the company became an editor's pick to showcase the innovativeness, technical focus, and sustainability of the modern online entertainment industry.
Learn more about the recognized company by Reuters, its history and its transformation process to become GR8 Tech.
An achievement in itself, it becomes even more significant in the context in which the company has found itself over the past year. After the start of the Russian invasion of Ukraine, the company, as well as other businesses operating or originating from Ukraine, faced many challenges on an unprecedented scale. However, while maintaining its inherent flexibility and adaptability, Parimatch Tech took several steps that allowed it to gain momentum despite the war and its challenges.
Exiting from the markets of Russia and Belarus
As soon as Russia's full-scale military invasion of Ukraine began, the Supervisory board of Parimatch Tech decided to withdraw the franchise from the aggressor country. The process of brand withdrawal from the market concluded on March 26 with the complete disconnection of the Parimatch platform from Russia. A few months later, in the summer, Parimatch Tech's exit from the Belarus market also ended with the sale of the local business unit and the termination of all relations.
Refocusing strategic objectives
The disposal of several geos, as well as the general situation in the global market, raised questions about what awaits the company next. Parimatch Tech accelerated the implementation of long-standing plans to move into the B2B industry and during the year rolled out a set of products that it was ready to offer to operator customers:
iGaming platform, which is now one of the fastest-growing in Eastern Europe and successfully handles millions of active players;
Parimatch brand franchise that grants access to the brand's top-notch platform, reputable name, and a formidable list of global partnerships;
BaaS, or Business as a Service, combines all the advantages of the Parimatch Tech platform, industry expertise, and management excellence.
Compliance of the product with the highest industry standards was confirmed by GLI19 and GLI33 certificates from Gaming Laboratories International (GLI). And the platform was shortlisted twice for prestigious industry awards: SBC Awards (Platform of the year) and EGR Operator Awards (In-house product category).
Supporting Ukrainian resilience
All of 2022’s achievements would be impossible without people who, despite the war, demonstrated fantastic performance in various areas. Support for Ukraine and Ukrainians, including the company’s employees, became the cornerstone of Parimatch Tech’s efforts in the past year.
In May, the company opened a new office in Prague, the Czech Republic, which not only contributed to business expansion in Europe but also provided much-needed support for all displaced because of the war employees throughout Europe. In 2022, the Prague office grew from only ten people to over 65 employees.
Parimatch Tech brought Ukraine-focused discussions on the international stage of Web Summit 2022 in Lisbon, Portugal. The resilience of Ukrainian businesses and their stories of despite-the-war success became, once again, an inspiration and a source of insights for over 70,000 Web Summit attendees.
Since the first days of the invasion, Parimatch Tech and its people have helped Ukraine in its struggle for freedom: through donations, volunteering, coordination of corporate charity projects, and the work of the Parimatch Foundation. Previously focused on educational and sports projects for children, the Foundation has added projects aimed at helping Ukrainian women and children survive the war, get to safety, and take care of their physical and mental health. In 2022, over 600 civilians were evacuated from the war-affected areas, more than 60 tons of humanitarian aid was provided, and over € 1 million was directed to help victims of the war.
This sustainable approach, as well as a strong tech core and focus on performance success became key factors in Parimatch Tech’s becoming one of Reuters’ 50 Leaders of Change. And the company will continue to use its cutting-edge technology and social causes to drive the industry into its sustainable technological future - now as GR8 Tech.
GR8 Tech is a new B2B iGaming company Parimatch Tech has evolved into on January 25, 2023. As Parimatch Tech’s successor, GR8 Tech continues to carry its spirit, passion for technologies, flexibility, values, and sustainable development practices. Only January has passed, but it is already clear that 2023 will be the year of significant changes.
“Today’s B2B iGaming market is quite saturated with offers, yet it very much lacks consistency, convenience, and great service. Our B2B journey has started and we are here to set a new norm in what a great product means. GR8 Tech composes tailor-made gaming solutions designed to evolve and fit the changing business environments, thus allowing our partners the freedom of forward thinking and long-term planning. And that's GR8!” said GR8 Tech CEO Evgen Belousov.
About GR8 Tech
GR8 Tech is an international B2B provider with full tech coverage for established betting businesses, including iGaming platform solutions, the Parimatch brand franchise, and Business-as-a-Service offers for long-term partnerships.
GR8 Tech's expertise in the betting industry is based on 29 years of operation experience and the legacy of the Parimatch brand. The GR8 Tech platform handles millions of active Parimatch players and provides its best practices to grow betting businesses worldwide. And for those who plan to enter the betting market, we have a unique Business-as-a-Service offer with ready-made tech solutions, support, and consulting on the launch and operation of your new betting business.
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