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Social Media and Content Creation Tools drive brand awareness and customer engagement

31/05/2022 09:00

Social Media are an important channel for increasing brand awareness. Social media also increase lead generation through the use of targeted campaigns or participating in online communities with 59% of marketers supporting that Social Media Marketing is the most effective lead generation tool in their strategy. It is noticeable that users overlap between social media channels and this is important to consider when creating a Social Media strategy. Facebook users are also active on YouTube and Instagram, compared to TikTok users who prefer YouTube as a secondary channel and then Facebook. 

Social Media reinforce interaction and engagement amongst users and increase online traffic through content creation. Some useful digital tools that can be utilised for content creation purposes are MishGuru marketing platform, useful for managing and scheduling story content for Instagram and Snapchat, Oroson online proofing software is for feedback purposes (notes, pin-points) among teams, and CrowdRiff platform for sourcing, storing and sharing user generated visuals.

Dive into the Social Media Marketing environment with ImarComms, through its Global Partnership with the Digital Marketing Institute. Enter the ever-evolving Social Media Marketing world through the practical and expert-facilitated training programs being offered.

The Professional Diploma in Social Media Marketing of the Digital Marketing Institute starts ONLINE on June 8th and focuses on the ten principal areas of Social Media Marketing. Upon completion of the ten modules, participants will acquire the necessary skills to design effective social media campaigns and achieve their strategic goals.

• Social Research

• Content Creation

• Content Outreach

• Facebook

• Twitter

• LinkedIn

• Instagram and Snapchat

• YouTube and Social Video

• Social Customer Service

• Strategy and Planning

In addition, through this program students are granted free access to DMI’s Membership Platform, which delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in daily work, and continue even after the completion of the course!

The course is under the guidance of Digital Marketing Institute’s Global Industry Advisory Champions including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM and HubSpot among others. Moreover, it is accredited by the European Qualification Framework at Level 5.

Book your place today! Become Globally Certified Social Media Marketing Specialists!

You can find more information about the Professional Diploma in Social Media Marketing on the ImarComms website or at 22 443220.