It is undoubtable that the power of social media increases dramatically and drives a huge interaction between users. According to a research study by Digital Marketing Institute “88% of marketers believe that social media has assisted in developing exposure followed by increasing traffic at 77%’’. Thus, in order to increase brand image and reputation, an effective social media strategy is vital. Social content ranges from blog posts, podcasts and testimonials to e-books, videos and photographs. You should always match your goals, audience and content with the right platform. Video and interest-driven community groups are booming within Facebook. On the other side, customer service becomes effective via WhatsApp. Instagram provides Instagram Shops features which facilitates purchases within the app in a convenient way.
Stay up to date with Social Media trends and expand your knowledge further with ImarComms, through its Global Partnership with the Digital Marketing Institute. Enter the ever-evolving Social Media Marketing world through the practical and expert-facilitated training programs being offered.
The Professional Diploma in Social Media Marketing of the Digital Marketing Institute starts ONLINE on June 8th and focuses on the ten principal areas of Social Media Marketing. Upon completion of the ten modules, participants will acquire the necessary skills to design effective social media campaigns and achieve their strategic goals.
- Social Research
- Content Creation
- Content Outreach
- Instagram and Snapchat
- YouTube and Social Video
- Social Customer Service
- Strategy and Planning
In addition, through this program students are granted free access to DMI’s Membership Platform, which delivers just-in-time training and continuous professional development, and an exclusive and evolving content library that can be used in daily work, and continue even after the completion of the course!
The course is under the guidance of Digital Marketing Institute’s Global Industry Advisory Champions including Google, Facebook, Twitter, LinkedIn, Microsoft, IBM and HubSpot among others. Moreover, it is accredited by the European Qualification Framework at Level 5.
Become Globally Certified Social Media Marketing Specialists!