Enterprises that conduct online sales up to 20% in 2022

In 2022, for 20.1% of enterprises in Cyprus (19.7% of EU enterprises), the e-commerce sales reached at least 1% of their total turnover, which was 3 percentage points higher (+0.7 pp in the EU) compared with 2021, according to data released by Eurostat, the statistical service of the EU.

Sweden recorded the highest share of enterprises selling online (e-sales of at least 1% of their total turnover) among the EU members with 36.6%, followed by Denmark (35.6%) and Ireland (35.2%).

On the other hand, Luxembourg (8.6%), Romania (10.5%) and Bulgaria (11.5%) recorded the lowest shares of enterprises selling online.

The highest increases in EU enterprises reporting that their e-commerce sales reached at least 1% of their total turnover in 2021 (compared with 2020) were recorded in Finland (27.7%; +4.2 pp), Spain (29.5%; +3.7 pp) and Malta (30.0%; +3.3 pp).

In contrast, decreases in enterprises selling online (e-sales of at least 1% of their total turnover) were recorded in Denmark (35.6%; -2.7 pp), Greece and Belgium (17.0% and 28.3%, respectively; both -2.3 pp).

A share of 19.4% of all EU enterprises reported conducting online sales using websites or apps (web sales) in 2021, either to private consumers (15.6% of EU enterprises) or to businesses and governments (13.1%).

A small share of EU enterprises used electronic-data-interchange-type sales in order to sell mainly to their business customers (6.0%).

Enterprises performed their web sales through the enterprises’ own website or app (16.6%) or through an e-commerce marketplace (8.6%).

Based on the location of the customers, it was most common for enterprises to conduct web sales to customers in their own country (18.5% of EU enterprises), with less frequent web sales to customers in other EU countries (8.1%) and the rest of the world (4.6%).