25/08/2003 10:42
The CTO Strategic Plan 2000-2010 on the Cyprus tourism enters the last stages before its final approval, as high-ranking CTO officials with the Minister of Commerce, Industry and Tourism, Giorgos Lillikas, meet on Monday to make the concluding changes on the plan. The closing parameters of the plan, which had been prepared in cooperation with Irish experts in 1998, will be discussed within the next few weeks, while the final approval will be discussed at the upcoming meeting at the Presidential palace on September 30.
Strategic Plan
The CTO strategic plan aims at increasing the tourist revenues to CYP 1.8 billion and tourist arrivals to CYP 3.5 – 4 million by 2010, increasing the average length of stay for tourists from 11.3 to 11.6 days, reducing seasonability and strengthening the repeated tourism.
The main vision of the plan is to reposition Cyprus in the tourist map on a new basis, outlining the diversity of form of the tourist experience on the island. The new slogan to promote the Cyprus tourism is as follows:
“A mosaic of nature and culture, a magical world concentrated in a small and hospitable island of the Mediterranean in the crossroads of three continents, between east and west that offers a multi dimensional quality tourist experience”.
The top priority markets of the plan include the United Kingdom, Germany, Russia, Greece and USA, though the inclusion of the latter in the final draft of the plan is dubious.
The plan includes proposals for the creation of specialized tourist products, such as cycling centres and golf courses, which will attract high-class tourists, families and adults.
CTO proposes changes on Strategic Plan
The CTO Management is expected today to propose a number of changes with regard to the strategic plan, in order to make it more compatible with the current reality. On an interview to the newspaper “Neos Typos”, the CTO Chairman, Fotis Fotiou said that the CTO aims at focusing more on quality rather than quantity, as well as excluding USA from the top priority markets of the plan.
Strategic Plan
The CTO strategic plan aims at increasing the tourist revenues to CYP 1.8 billion and tourist arrivals to CYP 3.5 – 4 million by 2010, increasing the average length of stay for tourists from 11.3 to 11.6 days, reducing seasonability and strengthening the repeated tourism.
The main vision of the plan is to reposition Cyprus in the tourist map on a new basis, outlining the diversity of form of the tourist experience on the island. The new slogan to promote the Cyprus tourism is as follows:
“A mosaic of nature and culture, a magical world concentrated in a small and hospitable island of the Mediterranean in the crossroads of three continents, between east and west that offers a multi dimensional quality tourist experience”.
The top priority markets of the plan include the United Kingdom, Germany, Russia, Greece and USA, though the inclusion of the latter in the final draft of the plan is dubious.
The plan includes proposals for the creation of specialized tourist products, such as cycling centres and golf courses, which will attract high-class tourists, families and adults.
CTO proposes changes on Strategic Plan
The CTO Management is expected today to propose a number of changes with regard to the strategic plan, in order to make it more compatible with the current reality. On an interview to the newspaper “Neos Typos”, the CTO Chairman, Fotis Fotiou said that the CTO aims at focusing more on quality rather than quantity, as well as excluding USA from the top priority markets of the plan.
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